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A serious shopper is searching online for "2024 Toyota RAV4 near me"—we all know they’re not just arbitrarily browsing; they’re ready to buy. The question is, will they find your dealership first, or the one down the street?
Picture this: An overworked commercial and fleet sales manager, already juggling a dozen urgent tasks, working with very limited resources and support, and essentially ignored by most of the automotive marketing world, is told by a serious commercial fleet buyer that their website is hard to navigate or that the build & price process they offer on custom upfits is clunky and not very helpful at all...
Let’s face it—car buyers today are shopping online much more than in-store. From the couch, or while at work, scrolling through sterilized dealership websites that all look the same, and just sort of "winging it"...
To sell more cars in 2025, your dealership should seek to improve the Customer Experience (CX) by enhancing communication between staff and shoppers. A good website CX is not just about tweaking your HTML contact forms or CTA button colors—it’s about meeting customers where they are...
We think commercial vehicle sales are long overdue for a disruption, and it appears that the people who buy those vehicles tend to agree. Commercial...
In an already tumultuous and dramatic year for the search giant, Google has just pulled another last-minute U-turn on the marketing-attribution superhighway. After growing pressure from advertisers and regulators alike, and almost 5 years after announcing tracking-cookies were...
San Diego, CA (April 15, 2024) – Autofusion, an innovative, award-winning technology and Automotive marketing agency is proud to announce a new strategic alliance with Ewing Automotive Group of Plano, TX...
Our 360º Optimization strategy combined with a VLP Vehicle Landing Page experience can help your dealership find...
Commercial and fleet dealers are long overdue for a partner who understands their struggle and works tirelessly to modernize the CX for their evolving shoppers. Find out how we did exactly that for the biggest Ford fleet dealer in Nevada.
If you’re already a Google Vehicle Listing Ads (VLA) believer, as our dealer partners are, you’ll be excited to learn that Google has been working on a...
I think we can all agree by now -- today’s car shoppers aren’t just strolling into your dealership on a whim like it’s 1995. They research, compare, and decide on what they want before visiting your showroom. That process can involve a lot of tedious searching and wheel-spinning, which is where conversational tools like TalkExpress come in...
Your dealership’s website and online shopping experience should be a living extension of your brand. It should properly merchandise your product and service offerings, answer questions for serious shoppers, and offer compelling stories and conversion pathways that connect shoppers with your friendly staff to complete the purchase...
How do car shoppers perceive your dealership’s current sales process? Is it intuitive? Accurate? Efficient? Trustworthy? Does it connect your shoppers with your staff to solve their problems, or does it essentially just assume that they will “sell themselves”?
The 2022 Car Buyer Journey reflected that consumers were so troubled by the ‘hassle’ of car buying, that it drove a sharp 11%...
Are conversions on your website happening BECAUSE of your UX , or DESPITE it? In the retail automotive industry, we try to solve transportation problems, it is our core function after all, but a lot of car dealer websites these days seem to create barriers for shoppers...
Autofusion, Inc. announced as a winner of their 5th AWA Award in the Websites and the Rising Star categories...
As you no-doubt already know, it’s been a historically volatile few years in Automotive...
In Part 1 of this article, we covered some of the compliance aspects of review marketing...
Last year’s “Car Buyer Journey” Study (a yearly survey of more than 10,000 active car shoppers...
In 1998, Autofusion was born when co-founders Roy Van Beaumont, with a background in programming and technology, and Ahmed Ghouri, M.D., who was an avid automotive and technology enthusiast...
Welcome, Automotive and SEO professionals, to the brave new frontier of Google Analytics 4 reporting! After many months spent trying to learn this new cookieless...
Google Analytics 4 (GA4) is here, and with it comes a host of new capabilities, features, and yes, new marketing terms to learn. One of the many things...
Car dealers are complex marketing entities, as such they require highly customized reports to measure and analyze their outreach efforts...
So, you’ve done it. Your dealership used the Google Analytics 4 setup assistant to install your new GA4 account and add the tracking code onto your website...
One of the many new and exciting features of Google Analytics 4 (GA4) is found in the Explore tab. In this article we will cover the cohort exploration...
Google Analytics 4 is an excellent event-based measurement tool, however, GA4 cannot collect all the data for all the events that happen on...
It’s tough out there for busy internet managers and marketing professionals at the dealership level who are trying to learn the in’s and out's...
At first glance, the new Explorations reporting feature can be quite intimidating. Since we do not have a correlated feature from Universal...
If you’ve spent any amount of time using Google Universal Analytics (UA) you already know what a “bounce rate” is and why it is critically important...
Reach out today. Whether you need a total automotive marketing refresh, some fine tuning to achieve more incremental growth, or a piece of innovative technology to solve a specific problem at your dealership, Autofusion has your back..
The rich conversational shopping experience provided by our TalkExpress platform is based on a concept that has defined our mission at Autofusion...
With 25 years of experience creating innovative website solutions for some of the most successful car dealerships in the U.S., Autofusion’s Complete Website Solution leads the industry...
Since about 2015, dealer spending on SEO has increased dramatically while spending on traditional channels like T.V., Radio, and Newspaper have...
The newest version of our Custom Order Tool, which is a “Build and Price” product configurator for car dealers, has started landing on dealer websites all over the country...
In early Spring of 2021, the retail automotive industry was suddenly faced with a nationwide production shortage on virtually all...
In early 2021, dealers were experiencing higher bounce rates due to a lack of marketable inventory, Autofusion worked tirelessly to develop a first-to-market...
In digital marketing, sentiments like “that’s the way we’ve always done things”, simply don’t cut it. According to ARC Analytics, automotive digital advertising will...
